Andy Edmonds, an alumnus of our HF program, will be speaking to us this week. The title of his talk and some suggested readings are given below.
As usual we will meet at 2:30 in the Psychology Conference room, 419 Brackett Hall.
From Andy:
Title: "Experimentation on the Web for Business: Opportunities & Pitfalls"
SUGGESTED READING
Practical Guide to Controlled Experiments on the Web: Listen to Your
Customers not to the HiPPO.
http://exp-platform.com/hippo.aspx
The web provides an unprecedented opportunity to evaluate ideas quickly
